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$89
5.0
Rated 5.0 out of 5 stars
169 Reviews

Get PRIMED for game day with the official 2024 COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit. 

 

All 'PRIME 21' orders ship in premium case and packaging. This product is live and is not a pre-order item.

  • GenderUnisex
  • FrameGloss White
  • LensPolarized PureBlend™ Gold Mirrored
  • UV Rating100% UV Protection
  • Fit / SizeMedium - Large
  • VibeIconic
  • In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack
....
Receive by with express shipping.
Why we made it.

The PRIME 21 in White blends versatility with CU pride, perfect for white-out games or complementing a black-and-gold look, embodying Deion’s "I Believe" spirit.

Be Seen. Be Loud.
Turn up the volume in the sunglasses that started a movement. Born of inspiration, not imitation, this bold original is made for showing up, showing out, and never holding back.
Premium Details
Signature Blenders touches include a metal lens pin and metal Life in Forward Motion temple stripes, reminding you to make the most of every day.
Iconic Style
Colorful. Confident. Iconic. This single-lens look makes the ultimate style statement with an unapologetically bold, oversized design.
Lightweight and Durable
Forget compromises. This iconic Blenders style is considerately designed for a superior lightweight fit while still offering reliability you can count on sun up to sun down.
Metal Core
A metal wire core in each temple enhances fit and flexibility for all-day comfort.
Naked eye
PureBlend™ Lens
PureBlend™ Lens

PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.

Superior scratch resistance
Comfortable, lightweight fit
All-world clarity and durability
100% UVA/UVB protection
Product Review
5.0
Rated 5.0 out of 5 stars
169 Reviews
5.0
Rated 5.0 out of 5 stars
Based on 169 reviews
Total 5 star reviews: 166 Total 4 star reviews: 1 Total 3 star reviews: 2 Total 2 star reviews: 0 Total 1 star reviews: 0
99%would recommend this product
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169 reviews
  • Timothy S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Awesome!

    I ordered these after seeing them on a commercial and they are awesome! I already have the all gold Primes and I feel like these are even better! Order these, you will be glad you did!

  • Leondae
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Love the look

  • Ryan P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Prime 21 - White

    My new favorite pair of shades.. I can’t believe it took me so long to buy these, I look so good in these and ready to buy another pair.

  • alexander
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    5 Stars

    Love these style of glasses

  • Ayesha Q.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Love!

    I already own the Gold Primes and wanted to add these to the collection. I get complements on them all the time. They are nice and sturdy.