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$89
5.0
Rated 5.0 out of 5 stars
134 Reviews
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Get PRIMED for game day with the official 2024 COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit. 

 

All 'PRIME 21' orders ship in premium case and packaging. This product is live and is not a pre-order item.

  • GenderUnisex
  • FrameGloss White
  • LensPolarized PureBlend™ Gold Mirror
  • UV Rating100% UV Protection
  • Fit / SizeMedium - Large
  • VibeIconic
  • In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack
....
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Why we made it.

The PRIME 21 in White blends versatility with CU pride, perfect for white-out games or complementing a black-and-gold look, embodying Deion’s "I Believe" spirit.

Deluxe, right down to the frame.

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.

Upgraded Frame Design

‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever. 

Added Metal Core

Flexible arms with a metal wire core increase adjustability without sacrificing integrity. 

Premium Materials

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.

Naked eye
PureBlend™
PureBlend™ Lens

PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.

Superior scratch resistance
Comfortable, lightweight fit
All-world clarity and durability
100% UVA/UVB protection
Product Review
5.0
Rated 5.0 out of 5 stars
134 Reviews
Click to scroll to reviews
5.0
Rated 5.0 out of 5 stars
Based on 134 reviews
Total 5 star reviews: 133 Total 4 star reviews: 0 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
99%would recommend this product
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134 reviews
  • Paul G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    15 hours ago
    Eyewear

    Sporty, stylish, and colorful. Pacesetting and adventurous

  • Thomas B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    17 hours ago
    Classy

    Love the look and quality. I get compliments on them every time I wear them.

  • Larry D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    20 hours ago
    Prime White

    Awesome pair of shades!!

  • Jesper O.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    🦝

    Goat

  • Michael M.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Sooo Cool!!

    I love these white frames with the gold Prime 21 lenses. They fit my face like a glove. Comfortable wear all day long.

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