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Earn 45 entries
$45 $89 49%
5.0
Rated 5.0 out of 5 stars
122 Reviews
Color: PRIME 21 - White
PRIME 21 - White
PRIME 21 - Black
ORBR I
PRIME 21 - Gold
American Icon
Silver Strike II
Blue Phoenix II
Nocturnal Q II
Black Forest II
Dance Electric II
Lion Heart II
Crimson Night II
Dakota Mist II
Citrus Blast II

Get PRIMED for game day with the official 2024 COACH PRIME sunglasses, 'PRIME 21 - White.' Designed with Deion Sanders, these iconic, special-edition 'Millenia DX' shades sport the signature PRIME 21 logo on each temple and the "I BELIEVE" rallying cry emblazoned on the brow. 'PRIME 21 - White' runs the full playbook of premium features, including a polarized gold PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit. 

 

All 'PRIME 21' orders ship in premium case and packaging. This product is live and is not a pre-order item.

  • GenderUnisex
  • FrameGloss White
  • LensPolarized PureBlend™ Gold Mirror
  • UV Rating100% UV Protection
  • Fit / SizeMedium - Large
  • VibeIconic
  • In the Box Premium Faux Leather Case, Microfiber Pouch & Sticker Pack
....
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Why we made it.

The PRIME 21 in White blends versatility with CU pride, perfect for white-out games or complementing a black-and-gold look, embodying Deion’s "I Believe" spirit.

Deluxe, right down to the frame.

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.

Upgraded Frame Design

‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever. 

Added Metal Core

Flexible arms with a metal wire core increase adjustability without sacrificing integrity. 

Premium Materials

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.

Naked eye
PureBlend™
PureBlend™ Lens

PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.

Superior scratch resistance
Comfortable, lightweight fit
All-world clarity and durability
100% UVA/UVB protection
Product Review
5.0
Rated 5.0 out of 5 stars
122 Reviews
5.0
Rated 5.0 out of 5 stars
Based on 122 reviews
Total 5 star reviews: 121 Total 4 star reviews: 0 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
99%would recommend this product
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122 reviews
  • Danny
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 minutes ago
    So fly so fresh

    I look good in these, just need a black frame with gold lens option.

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  • Mickey
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Fantastic. Fit great and look great. Got the black ones as well and am very impressed with the quality including the nice case!

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  • Timothy F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    10/10

    Lit

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  • Mike V.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Prime 21

    N/A

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  • Kyle K.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    The best looking glasses out there

    I have loved the look of these glasses since Deion first started wearing them, I finally pulled the trigger on treating myself to a pair and absolutely love them. The white rims look clean and the gold mirrored lenses definitely make you stand out.

    Was this helpful?
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