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$89
4.6
Rated 4.6 out of 5 stars
1,522 Reviews

"Look good, feel good, play good." COACH PRIME says it — now take it to heart by copping 'PRIME 21 - Black.' These 'Millenia DX' shades score big with a polarized PureBlend™ Lens for superior scratch resistance and a metal core for an enhanced fit and feel. But where 'PRIME 21' truly dominates is the details. Gold-tone hardware and a glossy interior contrast the matte-black frame. And in a nod to the Hall of Famer's undefeated work ethic, metallic 'PRIME' and 'WE COMING' badges grace the temples, reminding you to make today your best day.

Ready to experience the 'DX' difference?

  • Gender: Unisex
  • Frame: Matte Black
  • Lens Polarized PureBlend™ Smoke Mirror
  • UV Rating: 100% UV Protection
  • Fit / Size: Medium - Large
  • Vibe: Iconic
  • In the Box: Premium Faux Leather Case, Microfiber Pouch & Sticker Pack
....
Why we made it.

Versatility is always a winning play so we wanted a 'PRIME 21' pair that went with every one of your fits. This all-black look is the masterclass in monochromatic style we were searching for.

Deluxe, right down to the frame.

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.

Upgraded Frame Design

‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever. 

Added Metal Core

Flexible arms with a metal wire core increase adjustability without sacrificing integrity. 

Premium Materials

We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.

Naked eye
PureBlend™
PureBlend™ Lens

PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.

Superior scratch resistance
Comfortable, lightweight fit
All-world clarity and durability
100% UVA/UVB protection
Product Review
4.6
Rated 4.6 out of 5 stars
1,522 Reviews
4.6
Rated 4.6 out of 5 stars
Based on 1,522 reviews
Total 5 star reviews: 1.3k Total 4 star reviews: 59 Total 3 star reviews: 25 Total 2 star reviews: 11 Total 1 star reviews: 102
91%would recommend this product
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1,522 reviews
  • Antonio
    I recommend this product
    Rated 5 out of 5 stars
    7 minutes ago
    5 Stars

    Great pair of shades

  • Xavier F.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    51 minutes ago
    Prime 21 - Black Awesome

    These shades are top tier. I love how they fit your face and you don’t have to worry about them slipping off of your face nor hurting your nose or ears. Definitely will be buying another pair!

  • Deep S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    14 hours ago
    Prime Time Baby

    Love these sunnies. They are great for all types of activities. My girl keeps stealing them from me so I ended up buying another two pairs during the Black Friday sale.

  • Kevin D.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    18 hours ago
    Prime time shades

    My favorite glasses of all time. Great quality and feel like a camp wearing them like the Buffs and coach Prime. Let’s go Buffs!!

  • Alex
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Great pair of sunglasses

    These sunglasses are great for me as a coach! Great to be active in, great to sit in the car and block the sun!

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