COACH PRIME’s back in Boulder for his biggest season yet — and "You Gotta Believe" we're ready! An exclusive collaboration with Deion Sanders, 'PRIME 21 - Gold' scores with a bold monochromatic look that, like PRIME himself, "AINT HARD 2 FIND." The shades show out with a crystal gold frame and a gold mirrored PureBlend™ Lens for superior scratch resistance and clarity. Metallic 'PRIME' and 'WE COMING' temple badging rounds out this salute to a sports icon.
Ready to experience the 'DX' difference?
"You better believe we are back this year, bolder and better."
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel, greater durability, and enhanced comfort.
‘Millenia DX’ features an upgraded new frame that’s tougher and more durable than ever.
Flexible arms with a metal wire core increase adjustability without sacrificing integrity.
We’ve elevated the design of ‘Millenia DX’ with new materials for a more premium feel and greater durability.
PureBlend™ Lens is our most premium lens, featuring clarity and durability beyond anything we’ve ever offered.
I ordered three pairs of the PRIME Series shades for my coworkers as we are Athletic Trainers. Our School Colors are Black and Gold so the shades are PERFECT for our fit.
My husband has been wanting his Prime 21 sunnies since the first day he saw them! He’s such a huge fan of Coach Prime! He just had to have a pair or few! :) We definitely will be ordering more! My husband loves the style & the uniqueness that comes with each frame! As Coach Prime would say, “We Coming!”
Even as an impulse purchase, there are no regrets. Of course, Prime doesn’t usually miss.
I love them!!!!
Bought as a gift they love them
